Broadway Marketing Podcast
Now here’s a great video podcast from The American Theatre Wing, the same organisation that brings us the annual Tony Awards on Broadway.
“The Marketing of Broadway” has a panel of industry guests discussing what is involved in marketing, publicising and advertising a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn’t a hit, or that they don’t like; the Internet’s influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether “Broadway” can be sold as a brand.
I’ve watched it and I can highly recommend this podcast. Very educational.
The Marketing of Broadway (190 MB – June 2009)