Musical Theatre Attendance in Australia On The Increase
Melbourne’s The Age newspaper reported yesterday figures released by the annual Ticket Attendance and Revenue Survey, stating attendance to musical theatre shows in Australia grew 6.3% in 2010 over the previous year. 2.46 million tickets were sold for musical theatre shows last year, accompanied by a 13% rise at the box office to almost $243 million.
Broadway figures in a 53-week 2010-11 season from 24 May 2010 through to 29 May 2011, saw a 5.4% increase in attendance over the 2009-10 season to 12.5 million tickets sold for both plays and musicals combined. Box office figures during the same period were up 5.9% to $1.08 billion.
Who said the state of the economy is hurting our leisure spending?