Disney beware! DreamWorks has officially hit town with the opening today of Broadway’s newest stage musical, Shrek.
Based on the 2001 animated film of the same name, Shrek The Musical’s advertising byline is “Broadway’s getting a make-ogre” 🙂
But the question on industry’s lips is whether Shrek will be able to squeeze the big bucks out of the average family home in order to go and see the show? Like most industries, the theatre industry is feeling the pinch of hard economic times and family musicals need, you guessed it, families to be bums on seats in order to break even, not just a couple of friends heading out for a night at the theatre.
Shrek The Musical consists of both familiar and unfamiliar content, aiming for a blend of the expected and unexpected for the audience. It has just completed several weeks of previews at the Broadway Theatre, with a running time of about two and a half hours. Consisting of two acts and 19 songs, Shrek has music by Jeanne Tesori and a book and lyrics by David Lindsay-Abaire.
The show’s investors will no doubt be anxiously awaiting favourable press reviews, especially from the likes of The New York Times. Shrek The Musical has cost $11 million more to mount on Broadway than Wicked did exactly five years ago, reportedly weighing in at $25 million just to get it on the stage!
Edit: New York Times Review (may require free registration to view).